Monday, July 02, 2018

Call for Chapters - Popular Representations of America in Non-American Media

Call for Chapter: Popular Representations of America in Non-American Media

Edited by: Floribert Patrick C. Endong
Publisher: IGI Global

Much of what the world knows about America is constructed and spread by global American or Western media, particularly global mass cultures such as Hollywood, VOA, ABC, and CNN among others. This is not unconnected to American media’s ideological and cultural domination of foreign markets in Europe, Asia, South-America and Africa. As noted by Thussu (2000), prominent American media organizations such as CNN and VOA have “power to mould the international public opinion. [Their] version of world events is likely to define the worldviews of millions of viewers around the globe”.

Meanwhile, most of these global American media – which claim to be windows into America – are arguably bias or simply selective, as they have a relatively myopic focus on their country of origin. Some of them, like Hollywood and CNN, deliberately function more like “America’s advertising department” and are thus predestined to perpetually portray America in a positive light. Others often overlook salient negative news that may, to an extent, damage the image of America. A good illustration of this truism is the fact that, issues like poverty – which affects over 15% of the American population – have rarely attracted the attention of the American media – a situation Medina (2013) decries in his online article titled “About 15% of Americans live in poverty, why is no one talking about it?”

In view of this bias nature of both local and global American media, it appears interesting and timely to explore how non-American media cover and represent America. There is, in this regards, need to explore the extent to which non-American media organizations de-construct, endorse or “re-construct” American media’s portrayals of the U.S. and Americans as well as the dominant aspects of “Americaness” these foreign media are interested in. This book will offer broad perspectives, case studies and methods of studying how America is represented in Third World media as well as in some other non-American mass media, ranging from cinema and comics, to TV and advertising.

This book is aimed at providing different perspectives on non-American media’s representation of the U.S.A. and Americans. These perspectives may be historical, religious, socio-cultural and political among others. The book equally seeks to explore such representations in diverse media notably cinema, television, games, magazines, comics, photojournalism, advertising and online platforms among others.

Target Audience
The target audience of this book will consist of students, scholars, media practitioners, policy makers, international relation experts, politicians and other professionals in representation research.  

Recommended Topics
  • ·         American authenticity in non-American media
  • ·         Historical perspective on foreign media’s representation of America
  • ·         The American dream in Asian, African or Latin-American media
  • ·         Portrayal of America by pro-Islamist and Arab media
  • ·         Representation of America in non-American religious communication
  • ·         America and American identities in war films
  • ·         American politics in non-American media
  • ·         Image of American politicians in non-American media
  • ·         Americaness vs Europeaness in Third World media
  • ·         American capitalism versus communism in non-American media
  • ·         American capitalism vs African communalism in non-American media
  • ·         American vs non-American representation of the U.S. (case studies are encouraged here)
  • ·         Audiences perceptions of non-American media’s representation of America
  • ·         Americans’ perception of foreign media representation of the U.S.
  • ·         America’s influence on non-American media portrayal of the U.S.
  • ·         Representation of America on online platforms

Submission Procedure
Researchers and practitioners are invited to submit on or before August 30, 2018, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by September 15, 2018 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by December 31, 2018, and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project. Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Networked Business Models in the Circular Economy. All manuscripts are accepted based on a double-blind peer review editorial process. All proposals should be submitted through the eEditorial Discovery®TM online submission manager.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication:

Important Dates
  • August 30, 2018: Proposal Submission Deadline
  • September 15, 2018: Notification of Acceptance
  • November 30, 2018: Full Chapter Submission
  • January 19, 2019: Review Results Returned
  • March 5, 2019: Final Acceptance Notification
  • March 30, 2019: Final Chapter Submission

Editor’s Contact:
Floribert Patrick C. Endong, Department of Theatre, Film and Carnival Studies, University of Calabar, Nigeria.