Sunday, March 27, 2011

Call for Chapters: Marketing Methods for Libraries

Call for Chapters: Marketing Methods for Libraries

Book Publisher: McFarland & Company, Inc.

Co-editor: Carol Smallwood, editor/co-editor of several anthologies such as The Frugal Librarian: Thriving in Tough Economic Times, American Library Association, 2011

Chapters sought from U.S. practicing librarians for an anthology by practicing academic, public, school, special librarians sharing practical know-how about alerting the public what libraries contribute, why they deserve support even in tight economic times.

Possible topics: working with the media; National Library Week Activities; library newsletters; community outreach; service organization participation; holding political office; online promotion, and social networking; working with elected local/state officials; holding open house.

Concise, how-to chapters using bullets, headings, based on experience to help colleagues promote their library. No previously published, simultaneously submitted material. Up to three co-authors/one complimentary copy per chapter as compensation; 3,000-4,000 words.

To receive a Go Ahead, please e-mail 2-3 topics each described in 2-3 sentences by April 14, 2011 with brief biography sketch(s). Please place MARKETING/your name on the subject line: