The subject of the use of social media has been renewed by the impact that social media had on the last U.S. presidential election, and the impact that social media networks will have on subsequent elections. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool – and even as an instruction topic. As guides in the information world, it is important that librarians be well-versed in social media. This publication seeks to be an up-to-date, “post-truth” look at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level.
The objective of this book is to provide a concise reference for librarians in the field to consult for advice and guidance in using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. This volume will give librarians the foundation necessary to argue for or against social media use in their library, as is appropriate for their situation.
The target audience of this book will be composed of professionals and researchers working in the field of information and knowledge management in various disciplines, e.g. library, information and communication sciences, administrative sciences and management, education, adult education, and information technology. Moreover, the book will provide insights and support professionals in the field who wish to incorporate or improve upon social media use at their respective institutions.
- What is/are Social Media?
- Similarities/Differences in Social Media Use among different libraries
- Social Media and Academic Library Marketing
- Social Media as an Information Literacy Tool
- Social Media as an Information Literacy Topic
- Social Media Assessment for Marketing
- Social Media Assessment for Library Instruction
- Problems with Social Media Use (FERPA, etc.)
- Examples of Social Media Use in Academic Libraries
Chapter proposals are due May 30, 2018. For more information, including submission guidelines and important dates, please visit this link, or feel free to submit a proposal directly here. Any questions can be directed to Jennifer Joe (firstname.lastname@example.org) or Elisabeth Knight (email@example.com).
Jennifer Joe & Elisabeth Knight