CFP: ALADN 2017 (Cleveland, OH - May 2017) - Academic Library Advancement and Development Network

The ALADN 2017 Program Committee invites submissions for presentations at the 22nd Annual ALADN Conference in Cleveland, OH on May 20-23, 2017.  We are looking for dynamic, original presentations that demonstrate best practices applied to library fundraising, development, and communications and marketing. We are interested in highlighting the application of the latest trends, statistics, best practices and research in the field while providing practical tips that can be immediately applied to a library development program. Proposals may include presentations, panels, and workshops. Sessions run for
one hour, with the presentation lasting 45 minutes and 15 minutes for Q&A. Speakers are responsible for their travel expenses.

About the conference.   Formed in 1995, the Academic Library Advancement and Development Network (ALADN) explores issues of interest, offers networking,
and  assists in mutual problem-solving for professionals involved in advancement and development for academic and research libraries through an annual conference, an electronic listserv (LIBDEV), and personal contacts.

Timeline
•       Submission deadline: January 3, 2017
•       Notification: Monday, February 1, 2017

Proposal Submission Requirements.  Please submit your proposal at
http://tinyurl.com/ALADN2017

Topics of Potential Interest but other ideas are encouraged:

• Major gifts strategies that work: creating giving opportunities for potential donors; prospect identification; non-alumni sources to build a robust pipeline; donor cultivation and stewardship; getting to the ask and successful techniques for closing.
• Donor relations: why do donors give to the library (including actual panelists of donors); creative collaborations among donors and students; transitioning new library director to donor relations; how to engage alumni or potential donors who live or work outside of North America; creating or leading a library leadership board.
• Partnerships and collaborations: library development partnerships and collaborations with schools and other units on campus for joint approaches to donors; how to identify and tap local or regional foundations; potential roles for faculty, librarians, or students in donor cultivation and stewardship. 
• Library services and development: how to identify and leverage the library’s assets as a development strategy; promoting special collections as a donor opportunity; how to get donors to provide financial support or create endowments to process and manage in-kind collection gifts; how to engage donors in new library services (e.g., digital scholarship, digitization, digital collections).
• Management: how to maintain library support during a university crisis or controversy; planning and executing trips to potential donors.
• Program development: integrating marketing and development efforts; how to develop a strategic communications plan; how to successfully connect with students and young alumni.
• Marketing materials: use of social media for library development; ways to effectively communicate the value of academic libraries to donors and the community; using visual storytelling to improve library communications and development.
• Library Event management: creating and evaluating successful library events to advance development or communications.

For questions, please email:
Maggie Farrell maggie4@clemson.edu
Or Sian Brannon sian.brannon@unt.edu