Wednesday, February 20, 2008

Call for Chapters: Changing Role of Marketing in Museums

Call for Chapters: Changing Role of Marketing in Museums

In April 2008 Heritage Development International, based in the United Kingdom, is publishing a new book about marketing in museums. The working title is: "The Changing Role of Marketing in Museums."

If you would like to contribute a chapter to this book please contact me as soon as possible. Editorial submissions need to be made by Monday 17 March, 2008 and can be between 2,000 - 4,000 words.

We have the following contributors so far:

* Siân Walters - Head of Marketing & Media, National Museum Wales
* Bruno Bahunek - Marketing Manager, Muzej Suvremene Umjetnosti (Museum of Contemporary Art, Zagreb)
* Danielle Chidlow - Head of Communications, The National Gallery, London
* Adam Lumb - Head of Marketing & Communications, Sheffield Galleries & Museums
* Claire Ingham - Head of Marketing & Development, London Transport Museum
* Jennifer Francis - Head of Marketing, Royal Academy
* Rachel Collins - Head of Marketing, Wellcome Collection
* Jane Ferguson - Head of Marketing and Communications, National Museum of Scotland

Ann E. Curtis
Managing Director
Heritage Development International
tel: +44 7971 011 629
fax: +44 20 8181 6771