Tuesday, May 25, 2010

Swap and Shop Materials Needed! PR-exchange at ALA Annual

Swap and Shop Materials Needed! PR-exchange at ALA Annual

Does your library produce interesting, eye-catching, beautiful bookmarks, brochures, fliers, posters, magnets, and other materials to promote your library’s wonderful services and resources? Do you have extra inventory you can spare? If so, please contribute them to the Swap and Shop: PR X-Change at this year’s American Library Association annual conference in Washington. This is your chance to inspire your colleagues, and show off your great work to the nearly 1,000 library professionals who attend the event each year to collect samples of promotional materials and to network with others.

To contribute materials, please send boxes with the attached mailing label. Materials need to be received by June 16, 2010.

For those of you attending the conference, please join us at the Swap and Shop: PR X-Change event, located by the special events area in the Exhibit Hall between 11:00 and 1:30 on Sunday, June 27th, to pick up great promotional materials from North American libraries of all types.

This year’s Swap and Shop will also feature book signings by Peggy Barber author of Building a Buzz: Libraries & Word-of-Mouth Marketing and Nancy Dowd author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian (attendees receive a special discount), social networking talk tables, as well as the Best of Show awards ceremony at 12:30pm.

Swap and Shop: PR X-Change is an ongoing library marketing and public relations event held annually at ALA. It is sponsored by the Library Leadership Administration and Management Association.

Thank you for your contributions!

Jennifer Duvernay
Marketing and Outreach Officer
ASU Libraries
Arizona State University