Friday, January 20, 2006



I am editing a book for Haworth Press entitled "MARKETING ELECTRONIC RESOURCES". This book is a volume in the series "Haworth Series on Serials and Continuing Resources". It will be a collection of essays by academic, public, and special library professionals such as yourself, exploring creative techniques being used to market electronic resources (e-serials, databases, e-books)to library patrons.

Many libraries are struggling with creating awareness among their patrons of all the resources available to them electronically. With the high cost of subscriptions, it is critical to insure that patrons are using these resources effectively. The goal of this book is to discuss the value of marketing and to provide examples of successful methods that libraries have developed to promote their electronic resources.

I would like to invite interested individuals to write a chapter for this collection. Possible topics may include (but are not limited to):

* Who develops and implements your marketing plan
* How do you market your library's electronic resources?
* Strategies used to inform patrons (students, faculty, public) of the resources available
* Introducing new resources
* Examples of successful promotional campaigns
* Balancing print and electronic promotions
* Using workshops to promote resources
* Using course management systems to access the library's electronic resources
* Targeted promotions to specific audiences (academic depts, teens...)
* Designing library websites for easy navigation of e-resources
* Incorporating electronic resources into your OPAC
* Effects of federated searching on e-resources usage
* Assessment of the effectiveness of promotional campaigns


Deadline for one page chapter proposals: 2/15/06
Notification of acceptance: 3/1/06
Accepted chapters are to be completed: 7/1/06
Manuscripts should be 15-25 pages in length, double-spaced with tables
and charts on individual pages.

Please email all inquiries and proposal submissions to

Eleonora Dubicki
Assistant Librarian
Monmouth University Library
West Long Branch, NJ 07764
732 571-4402