CFP - Corporation of Public Librarians of Quebec
Conference Title: Fostering Loyalty and Attractiveness: Strategies and Purposefulness
Conference Date: May 18 to 20, 2005
Conference Location: St-Hyacinthe, Quebec, Canada
Deadline: December 13, 2004
In 2004, the Conference explored the issues of value, usefulness and performance of our organizations. The primary objective that emerged following this exploration was the enhancement of libraries and information professionals in their respective areas of endeavour. The continuity of thought advanced by the Corporation embraces this perspective, while taking into consideration, in 2005, the World Summit on the Information Society and Montreal: World Book Capital 2005. These major events provide librarians with just as many opportunities of emerging from obscurity and taking their place in the limelight.
The time has come to test our powers of seduction. It has become imperative to develop the skills required to show ourselves off to best advantage and to adopt strategies aimed at making ourselves attractive to our clientele. These preliminary steps are essential in fostering user loyalty. Beyond our often community-oriented mission, in addition to the part we play in spreading knowledge, and without falling
into the trap of shameless mercantilism, we owe it to ourselves to explore new marketing and communications techniques that have been tested and adapted to our different fields of activity. Everything resides in the power of attraction. What exactly does the concept of seduction represent for information professionals? Until now, they have often been reproached their passivity and their lack of visibility and commitment. Yet, there are many professionals who dare to stray from the stereotype and create for themselves a dynamic and daring image that appeals to users and decision-makers. What is their secret? Should not information circles adapt to new trends and flaunt their appeal? Should not the documentary training of recent graduates reflect this new reality? The organizing committee is therefore calling for suggestions for workshops, presentations alternating theory and practice, from guest speakers that will touch on the following subjects:
Marketing and Clienteles
Knowledge Management
Continuing Education and Training
Nurmerical Age
Librarian and the profession
For more information, visit the Call for Papers (English):
http://www.cbpq.qc.ca/congres/congres2005/comm/call_for_papers2005.pdf
Call for Papers (French):
http://www.cbpq.qc.ca/congres/congres2005/comm/appel_comm2005.pdf
