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ACRL National Library Marketing and Outreach Discussion Group (LMODG) (Greater NYC Meetup)
Fall 2023 Virtual Meeting: Artificial Intelligence in Marketing & Outreach
Thurs Nov 30, 2023 via Zoom (3:30pm-4:30pm Eastern Time)
Pre-Register via Zoom --> https://us02web.zoom.us/
For our Fall 2023 virtual meeting, we are hosting an open discussion on the ways that libraries can tap into the potential of artificial intelligence tools, including generative AI, for various library marketing and/or outreach purposes.
Artificial intelligence (AI) technology can be used to help compose marketing messages and assist in marketing strategies and planning. These tools include machine learning, marketing analytics, and predictive algorithms and can be used to automate and optimize various marketing tasks. Academic libraries can harness these AI tools (such as ChatGPT) to improve their marketing activities. At the same time, these tools may pose digital privacy concerns for students or community members so proposals can also help explore those concerns and consider what works best for our populations.
Our hosts will provide guiding questions to spark conversation. Join to discuss potential ideas, ways your library is approaching AI in marketing, or to hear from your peers!
About the ACRL National Library Marketing and Outreach Discussion Group:
Launched at the 2014 ALA Annual Conference, this group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Discussion Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all.
For more information, please request to join our Facebook group at https://www.facebook.com/
Our meeting is open to all! ALA and/or ACRL membership is not necessary.
We look forward to seeing you at our virtual meeting!
Mark Aaron Polger and Jessica Kiebler, co-chairs
ACRL National -Library Marketing and Outreach Discussion Group of Greater NYC
