Call for Papers: Marketing Libraries Journal (MLJ)
Special themed issue : Library Marketing during COVID-19
Volume 5, Issue 1 (Spring 2021)
Deadline for Submissions: rolling deadline (for practical and scholarly submissions)
Scholarly Submissions
http://journal.
Practical (Column) Submissions
http://journal.
Aim and Scope
COVID-19 has greatly impacted how we promote, communicate, and deliver library services. Marketing Libraries Journal is seeking articles that address how we are responding to this pandemic through our marketing, outreach, and communications activities.
Article submissions may include the following topics:
- How your library is handling crisis communication during this pandemic?
- How are you communicating and engaging with your audience(s) online?
- How have you shifted your Social Media planning and activities?
- What online tools are you using to conduct marketing, outreach, and communication activities ?
- Examples of virtual outreach activities that worked (and did not).
- Examples of assessment of marketing activities in a virtual environment.
- Internal marketing: how are you communicating with your staff?
About the Journal
Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open-access scholarly journal that focuses on innovative marketing activities that libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing activities. In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Columnists will be accepting shorter articles on advocacy, branding, library marketing campaigns, "from the trenches", and technology tools.
Guidelines for Submissions
The editorial board seeks submissions in the following two categories:
1. Articles (double-blind peer reviewed) (20-25 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
2. Practical Articles (peer reviewed) (15-20 pages) : articles from different columns (advocacy, branding, "from the trenches", campaigns, and technology tools). Practical articles are reflective and provide best practices, however they are written in an academic tone and should include a literature review (3rd person).
Manuscript Format
• Manuscript style should follow the conventions of the American Psychological Association (7th Edition)
• Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper right-hand corner of each page
• The title page should be submitted as a separate document and include each author's name, affiliation, and e-mail address
• Submitted manuscripts should begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3 months for manuscript status notification
Submission Process
Scholarly Submissions
http://journal.
Practical (Column) Submissions
http://journal.
Please ensure that your manuscript has not been previously published and is not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for papers deadline. When a manuscript has been accepted for publication, authors will be required to submit a complete electronic copy of the final version.
Editorship and Ethics
We reserve the right to make editorial changes for style, clarity, and consistency. To ensure ethical practices, all reviewers, editors, and authors must contact the Journal if there may be any conflict of interest. For more information, please contact the editor at map@marketinglibraries.org
Open Access
The Journal is open access "gold" and "green". There are no author processing fees. Authors are never charged any article submission or processing fees. Both readers and authors can access articles for free. Authors can self-archive their articles at the time of publication. Authors can also self-archive in digital repositories or on their own personal web sites at publication. Please ensure to indicate the URL of the journal when self-archiving. Authors retain copyright and full publishing rights. Articles are published under a CC-BY-NC-SA Creative Commons license.
Indexing and Discoverability
Marketing Libraries Journal is indexed in the International ISSN database, World Cat, Ulrich's Serials Directory, Google scholar, SHERPA/RoMEO, and the Directory of Open Access Journals (DOAJ).
ISSN: 2475-8116
