Friday, May 06, 2011

CFP: Marketing Methods for Libraries

CFP: Marketing Methods for Libraries

Book Publisher: McFarland & Company, Inc.

Co-editor: Carol Smallwood, editor/co-editor of several anthologies such as The Frugal Librarian: Thriving in Tough Economic Times, American Library Association, 2011

Co-editor: Vera Gubnitskaia, Orange County Library System, Orlando, Florida; contributor to Librarians as Community Partners: An Outreach Handbook (ALA Editions, 2010)

Co-editor: Kerol Harrod, Denton Public Library, Denton, Texas; writer/producer of the award-winning, Library Larry's Big Day; winner of 2011 Texas Library Association Public Relations Branding Iron Award for speechwriting.

Chapters sought from U.S. practicing librarians for an anthology by practicing academic, public, school, special librarians sharing practical know-how about alerting the public what libraries contribute, why they deserve support even in tight economic times.

Possible topics: working with the media; National Library Week Activities; library newsletters; community outreach; service organization participation; holding political office; online promotion, and social networking; working with elected local/state officials; holding open house.

Concise, how-to chapters using bullets, headings, based on experience to help colleagues promote their library. No previously published, simultaneously submitted material. Up to three co-authors/one complimentary copy per chapter as compensation; 3,000-4,000 words.

Please e-mail 2-3 topics each described in 2-3 sentences by June 8, 2011 with brief biography sketch(s). Please place MARKETING/your name on the subject line: