Call for Chapters: Marketing Methods for Libraries
Book Publisher: McFarland & Company, Inc.
Co-editor: Carol Smallwood, editor/co-editor of several anthologies such as The Frugal Librarian: Thriving in Tough Economic Times, American Library Association, 2011
http://www.alastore.ala.org/detail.aspx?ID=3090
Chapters sought from U.S. practicing librarians for an anthology by practicing academic, public, school, special librarians sharing practical know-how about alerting the public what libraries contribute, why they deserve support even in tight economic times.
Possible topics: working with the media; National Library Week Activities; library newsletters; community outreach; service organization participation; holding political office; online promotion, and social networking; working with elected local/state officials; holding open house.
Concise, how-to chapters using bullets, headings, based on experience to help colleagues promote their library. No previously published, simultaneously submitted material. Up to three co-authors/one complimentary copy per chapter as compensation; 3,000-4,000 words.
To receive a Go Ahead, please e-mail 2-3 topics each described in 2-3 sentences by April 14, 2011 with brief biography sketch(s). Please place MARKETING/your name on the subject line: smallwood@tm.net
