Sunday, December 12, 2010

Call for Chapters: Marketing Methods for Libraries

Call for Chapters: Marketing Methods for Libraries

Seeking Submissions from U.S. Practicing Librarians

Marketing Methods for Libraries

Book Publisher: McFarland & Company, Inc.

Co-editor: Carol Smallwood, MLS
Writing and Publishing: The Librarian's Handbook, American Library Association 2010

Librarians as Community Partners: An Outreach Handbook, American Library Association, 2010

Thinking Outside the Book: Essays for Innovative Librarians, McFarland, 2008

Co-editor: Roxanne Myers Spencer, MSLS, MAEd; Associate Professor and Coordinator, Western Kentucky University Libraries' Educational Resources Center. Spencer also teaches in WKU's Library Media Education, reviews for School Library Journal, and belongs to several professional organizations.

Chapters sought for an anthology by practicing academic, public, school, special librarians sharing practical know-how about alerting the public what libraries contribute, why they deserve support even in tight economic times.

Possible topics: working with the media; National Library Week Activities; library newsletters; community outreach; service organization participation; holding political office; online promotion; working with elected local/state officials; holding open house.

Concise, how-to chapters using bullets, headings, based on experience to help colleagues promote their library. No previously published, simultaneously submitted material. Up to three co-authors/one complimentary copy per chapter as compensation; 3,000-4,000 words.

To receive a Go Ahead, please e-mail 2-3 topics each described in 2-3 sentences by February 28, 2011 with your biography sketch. You will be contacted which of your topics are not duplications, inviting you to e-mail your submission. Please place MARKETING/your name on the subject line: